The brief requires us to handle typography expression through material experimentations with a quote derived from the word – “Da sein”.

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The idea was to emphasize self appreciation in an existence of uncertainty.

The alphabetical system, decorated with common “trash”, portrays our materialistic society and the distractions that surrounds every one of us, with a Malaysian twist.  Every one of us wants to stand out in life, to mean something. We fill the empty void that is our existence with materials so that there wont be any breathing space for us to face our own uncertainty. 

When live strips us naked, take a step back and you will realise that society works in a system, neither of us is more important then the other.